The Adiv Advantage

Innovation | Research | Testing

Far ahead of its times, Adiv invested early on in technical research in dyes in collaboration with the Institute of Chemical Technology, India’s premier textile research institution. From the onset, Adiv has put research into practice on the dye floor to provide our customers with the highest possible natural dye quality and long-lasting color fastness. Our research also extended into color development, and today we have the largest range of natural shades in the country

We do extensive lab testing on all our colors and fabrics using modern processes to ensure performance if care instructions are followed. It is normal for natural dyes to shift and soften over time; they echo the ever-changing seasons of the natural world from which they came. This is part of the poetry of dyeing with plants and flower and not a defect.

For best performance: Please store your products out of direct sunlight to protect against fading. Please follow the care instructions on the label.