Article in Selvedge Magazine, May 2016

Salvedge Magazine : 

Adiv Pure Nature is thrilled to share an article from Selvedge Magazine’s May 2016 latest issue featuring a slice of life at Adiv Pure Nature.

Click to view Article

Article in Apparel, April 2012

Shibori with a Soul : 

Ripples on a pond. Waves rolling on a beach. Falling rain. Drifting snowflakes. The bark of a tree, the cracks of the dry earth. Lovely flower petals, fascinating veins of a leaf. Scales of a fish, wings of a butterfly. A hundred neat cells of a beehive. Slivers of clouds stretching across a blue sky. A burst of sunrays, tongues of flames. Shibori patterns spreading across a fabric are all this and much more.

Working with natural dyes and shibori techniques, Rupa Trivedi and her team create a spectrum of attractive textiles centred on the theme of sustainability. Brinda Gill gives us an insight.

 “The blues are made of natural indigo ferra tinctoria, which is known to have highly antiseptic, insect-repelling and anti-allergic qualities. The yellows are mainly derived from pomegranate rind, myrobalan or marigold, which have medicinal values. The reds are made from madder roots, Brazil wood and Arjuna, which have therapeutic value when in contact with the skin.

The blacks are mainly obtained from myrobalan. Various other shades of colours are also obtained from henna, marigold, rose petals, onion skin, coconut wastes, walnut shells, basil and lac. Since no chemicals are used, the dye may bleed slightly during the first wash and, in some cases, the fabric becomes bright. Certain variations in shade are unavoidable due to hand dyeing and total dependency on natural conditions. There is no use of animal matter for natural dyeing.”

Manoeuvring Fabric :
At the Adiv work unit in Andheri (East), Mumbai, Rupa and her team are well versed in manipulating the fabric in several ways before it is tied. Fabric is folded in myriad ways (such as breadthwise, lengthwise, like a handkerchief, like a table napkin) or rolled in different ways (such as
lengthwise, breadthwise, diagonally) or pleated (with varying sizes and number of pleats) to shape cloth in different ways.

Props such as pipes, wooden strips and ropes of different diameters are used for rolling fabric. Once the
fabric is rolled on a prop, it is tied; for a different effect, the fabric can be gathered by pushing both ends of the rolled fabric towards the centre and tying it again. For a variation, the pipe is first held straight down, the centre of the cloth is placed at the top end of the pipe, the cloth is folded around it and is then tied and dyed.

Article in Afternoon on Arpan, March 2012

A two-day exhibition will be inaugurated by Pheroza Godrej at the Baha’i Centre

A display and sale of stoles, scarves, dupattas, limited edition saris, dresses, tunics, versatile separates and works of art. The two-day (March 22-23) exhibition  will be inaugurated on Thursday, March 22 at 11. 15 a.m. by Mrs Pheroza Godrej at the Baha’i Centre, 35 New Marine Lines, Court Chambers, 1st floor, opposite Patkar Hall.

This unique event organized by Adiv Pure Nature, an enterprise founded by Rupa Trivedi, a four-year-old social venture based in Mumbai working with self-taught, talented youngsters from challenging backgrounds who have found at Adiv, the natural home for their latent creativity.

Adiv prides itself on using natural dyes derived from plants and medicinal herbs. It endeavors to contribute to the conservation of nature by adopting the waste recycling method that uses recyclable flowers from temples, coconut husks, and other such materials and convert it into natural dyes.